And of course, emailers have a special preference for numbers because email marketing has so many ways you can use it to measure success.
With so many metrics and so little time, it can be tough to gauge customer engagement. Accurately gauging your marketing success requires looking beyond industry benchmarks to see whether your email program met, exceeded or fell short of your goals while adding value to the customer/prospect relationship and maximizing conversions and revenue.
Looking for a deeper picture of how successful your emails are? Then, don't wait another minute, download this free complimentary whitepaper on 2013 Email Marketing Metrics Benchmark Study now.
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