Then comes the need to analyze the online conversations for actionable insights needed to make informed business decisions and provide better service experience for customers.
Social media analytics helps to identify emerging trends in the customer interactions online, and to understand the context of their conversation beyond just keywords. If you are just monitoring keywords to put out fires, you're missing out on what all the chatters about social media marketing really has to offer.
A wealth of information about the customers experience, your product and brand can be unveiled through social media analytics.
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