Google Hangout, a group video chat feature on Google Plus (Google+), has been the rallying-point for the new social network, making it possible for group of persons to engage in a live video conference on the social network. The availability of the feature on Mobile is indeed a plus to the success of the new social platform, given the need for ease mobility and the current sway the mobile web holds.
And coupled with the fact that the Hangout feature is absolutely free, Google is sure armed with a killer-tool to take-on the Facebook advances.
The mobile Hangout beta includes recording and the ability to add phone calls to a handout. But, Google strongly emphasized on the innovation of face-to-face conversation as above any other considerations, 'as email can't match looking someone directly in the eyes', stated Vic Gundotra (Google's senior VP social products).
Google is set to bring the Hangout feature to Google+ Messenger app on Android in few days time according to the release note, while its availability on iOS will follow afterwards.
Developers are not left-out, as Google has made available the Google+ API, a new way for developers to interact with Hangouts. The API will allow developers to create apps utilizing Google's face recognition technology to place, through the added media effects.