Social Search Recommendation

Posted by Unknown | July 21, 2011 |

The internet as a conduit of information cannot be over emphasized, but how such information are presented and the level of accuracy of search results remains a great challenge. Hence, the need for more human contribution to the search mechanism through viable social features.

Google's recently launched, Plus One (+1), seems a tool in the right direction to incorporating social experience into general internet search. It's a direct recommendation of things of interest which invariably effects better search results.

Plus One (+1) makes it easier to find exactly what you are searching for when a friend or someone you know already found it. The social connections to search may greatly enhance local search as it directly recommends a product to friends and gives a general rave review.

Microsoft had earlier incorporated Facebook 'like' into its search result, but not effected in overall search algorithm.

The new search trend is perhaps a major shift in the visual architecture of internet search, albeit the search giant is yet to integrate it into its search algorithm. However, webmasters have been called upon to avail themselves of the social tool in their web contents as it will soon serve great search engine optimization (SEO) criteria.

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Next Trends: Group Chat And Video Calling

Posted by Unknown | July 07, 2011 |

The Facebook's Skype deal may perhaps have triggered a new trend in video calling consumptions on the web, coupled with the current Google's Project, Google Plus (Google+). Bringing the social experience to the fore, Facebook within the week, announced its Video Calling Feature, and also a new chat interface enabling Group Chat option.

Facebook Video calling was made possible by a Skype plug-in, which is downloadable on-demand with a single permission, allowing a user to launch a video chat session with another user in just 2 clicks. The recipient, however, can answer without having the Skype software installed.

Although, the much hyped Google Plus has promised a group video calling capability, comprising a maximum of 10 people, Facebook's new Video Calling feature maintains one-on-one calling for now. However, the likelihood of upgrading to a conference calling capability much later was declared possible according to report credited to Mark Zuckerberg.

The Group Chat feature, on the other hand, makes it possible for group assembly and interaction on the social network.

The current trends have pointed to apps as the driving force in the social networking innovations, which means that users experience and satisfaction will invariably depend on what is built on the platform, rather than the platform itself.

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