Following an early Tuesday morning announcement on the Twitter blog, the micro-blogging company have commenced displaying ads in its search result page - which service it terms 'Promoted Tweets.' The company co-founder, Biz Stone, iterated the company's value as an open and free information exchange opportunity for individuals and companies as against mere monetization.
How users will react to this rather protracted announcement remains a-million-dollar question. Albeit, late Monday commentaries showed mixed grill reactions - disappointments, surprises and rather unnoticed feelings across several early-bird blogs.
However, Biz, added that the ad program will be rolled out gradually and currently restricted on the top Twitter search result page. And only one promoted tweet will be found in a search page and clearly labelled.
On-the-other hand, third-party app developers, who over the years have been working on Ads serve applications for the service - had felt abandoned, given Twitter's official commissioning of BlackBerry app and iPhone app Tweetie.
Twitter aims to delivering ads relevant, resonant and useful to users by the service. And detail information on the program will be made available later today at the Chirp, Twitter Developer Conference at San Francisco.
Twitter: Now Tweet Ads