Microsoft unveiled two new exclusive brand Advertising opportunities on Windows 7 (Windows Theme Experience and Windows Personalization Gallery). The Windows 7 desktop space has been made available for advertisers, who'll create Windows UI themes - customized backgrounds, audio clips, and other elements that highlight their brand. These Windows 7 theme experiences are being tested by a handful of brands as part of a pilot program that will run until October 2010.
Though, Microsoft has long allowed PC manufacturers to customize Windows desktop, the new advertiser themes are different, given that users will have to download and install the ad pitch. Whereas, in the later, customized logos are foisted on users.
Darren Huston, Microsoft corporate vice president of the Consumer & Online organization, stated that the new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about, and he stressed that the new products are Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways.
However, analysts have viewed the new incursions as counter to Redmond's grand scheme of creating an elegant Windows 7 experience. And had further advised that Microsoft should lock down the desktop, if indeed they clarmored for Mac experience.
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