MSN increased its share by 2% in the four weeks ending Dec. 27 compared to the four weeks ending Nov. 29, marking its fifth consecutive month of growth, according to figures from Hitwise. Yahoo grew its share by 1% from November to December, according to a sample of 10 million U.S. Internet users. While Ask.com grew 1% from 2007 to 2008, according to Hitwise.
Hitwise reported that search engines continue to dominate as key navigation tools Internet users rely on for information in key industry categories, such as business and finance, sports, online video, and social networking. Hitwise found that the share of traffic that search engines drove to those categories increased from December 2007 to December 2008 by double-digit figures.
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